innova > About Company

About Us

INNOVA specializes in the integration of all functions across the supply chain management, from distribution to branding, retailing, e-tailing and logistics. We are consisted of a group of powerful hands among the MENA as the distribution arm with proficiency in Value Added IT Products Distribution, B2B Marketing solutions, and Retail- E-tail Management from global suppliers. We configure hardware products and technologies to create commercially viable solutions of choice with the trust of the large-scale customer in the Middle East and Africa.

Founded in 2016, INNOVA has transformed into an effective technologies framework that distributes to not only Middle East, but also Africa region, which differentiate ourselves from the competitors. Now, INNOVA is fully dedicated to connect the best brands to the consumers, and will continue to work towards our goals of becoming your distributor of choice in MENA region and beyond.

WHY US:

Strengths

Marketing

Aggressive and focused marketing set up with clear goals and strategy in both online and offline channels.

Management team

We have wide experience in Consumer Electronics category and business know-how. We are also specialised in gaming category.

Expertise

Many years of expertise in Consumer Electronics Products, retail and e-tail.

Growth Strengths

Proven success of raising ASP of the products with proper marketing strategy.

Sales Channel

Omnichannels touchpoints widely spread across the UAE.

Opportunities

HIGH GROWTH

High growth of economy in the region gives us opportunity to act dynamic and aggressively in a modern data driven method.

HIGH QUALITY

We provide wide ranges of new generation high-end products from global renowned brands, with the best quality that consumers appreciate and look for.

Online Opportunities

We are aggressively increase our presence in online channels and growing our shares in the online trends that has been accelerated in the UAE.

YOUR POWERFUL HANDS WITH OUR STRONG DISTRIBUTION ARMS CONNECTING THE BEST PRODUCTS TO CONSUMERS ACROSS MENA