INNOVA appreciates how Marketing Approach excellence can set a company apart from its competitors. With this in mind and with a genuine commitment to deliver value-added Products and Marketing Approaches, we have invested heavily in technology and processes to enable us to be a great company to deal with.
Marketing Approach
Overview
Online Approach
1- DEFINING ECOMMERCE STRATEGY:
This starts with defining a balanced multichannel strategy, aligned to our vision, and the planning of high performance solutions to support our ambition.
2- DESIGNING CUSTOMER EXPERIENCE
To rise above the noise of the competition, customer experience must not only work, but be outstanding. We show the best possible options to clients and help them choose. And we always start with the consumer.
3- DELIVERING ECOMMERCE TECHNOLOGY
Through the deployment of best-in-class commerce platforms underpinned by innovative technologies, we’re able to support ambitious client strategies, promoting powerful ecommerce performance.
4- RUNNING ECOMMERCE OPERATIONS
Ecommerce doesn’t end with platform and technology implementation. That’s just the start-point. We build and sustain momentum in digital commerce estate, monitoring, analyzing, enhancing and supporting performance – managing the operations too.
Offline/ IN STORE APPROACH
1- In-Store
• Retail Flyer
• Press Advertising
• Window dressing
• Floor sticker
• In-Store Event or roadshows
2- Product Placement
• Product Placement
• Merchandising on brand and product
• Category management
3- Point of Sales Material
• Enhance visibility and availability
• Draw shoppers attention
• Produce POSM to enhance Logitech products
4- Touch and Feel
• Push product out of box to let the end user touching and feeling experience.
• Ensure multiple mega places where shoppers can try Logitech products in store.
5- Communicate/Differentiate
• Communicate product benefits, the main features and their technology to push upsell.
• Produce local product print catalog for each product category.
